possessives

✍️ google-blog-style

Source: https://developers.google.com/style/possessives\n\n# Possessives

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Save and categorize content based on your preferences.\n\n- Home\n- Products\n- Style\n\n\n## Page Summary\n\n- To form possessives of most singular and plural nouns not ending in "s", add "'s", but for plural nouns ending in "s", add only an apostrophe.\n- Avoid using possessives for product, feature, or company names when describing their function; instead, use them as modifiers or rephrase with "of".\n- When indicating possession with company names, add "'s" unless it's being used as a trademark, in which case, refer to trademark guidelines.\n- For code items, avoid possessives by forming the possessive from the subsequent noun or rewriting the sentence to eliminate the possessive form.\n\nTo form possessives of most singular and plural nouns not ending in "s", add "'s", but for plural nouns ending in "s", add only an apostrophe.\n\nAvoid using possessives for product, feature, or company names when describing their function; instead, use them as modifiers or rephrase with "of".\n\nWhen indicating possession with company names, add "'s" unless it's being used as a trademark, in which case, refer to trademark guidelines.\n\nFor code items, avoid possessives by forming the possessive from the subsequent noun or rewriting the sentence to eliminate the possessive form.\n\nIn general, to form a possessive, follow these guidelines.\n\nFor singular nouns, including those that end in s, add 's to the end of the word.\n\nRecommended: Modify each vector's record.\n\nRecommended: Raise the storage class's quota.\n\nFor plural nouns that end in s, add only an apostrophe to the end of the word.\n\nRecommended: Extend the models' capabilities.\n\nNot recommended: Extend the models's

capabilities.\n\nFor plural nouns that don't end in s, add 's to the end of the word.\n\nIf a possessive seems awkward, rewrite the sentence to omit the possessive.\n\nRecommended: Analyze the business data.\n\nNot recommended: Analyze the businesses' data.\n\nRecommended: The rule that the Federal Trade

Commission (FTC) issued.\n\nNot recommended: The Federal Trade

Commission's (FTC's) rule.\n\nAvoid using 's to form a plural noun. For more information, see Pluralization.\n\n\n## Product, feature, and company names\n\nWhen describing function or performance, don't form a possessive from a

feature name, product name, or trademark, regardless of who owns it. Instead,

use the name as a modifier or rewrite to use a word like of to indicate

the relationship.\n\nRecommended: You can use this template to

monitor Google Search performance.\n\nRecommended: You can use this template to

monitor the performance of Google Search.\n\nNot recommended: You can use this template to

monitor Google Search's performance.\n\nTo form the possessive of a company name, add 's to the end of the name. Don't form the

possessive of a company name when using it as a trademark.\n\nRecommended: Google's new office is

nearby.\n\nNot recommended: The capabilities of

Google's Search are vast.\n\n\n## Code items\n\nDon't form the possessive of a code item. Instead, form the possessive from the noun that

follows the code item or rewrite to avoid the possessive form.\n\nRecommended: Compare the number to the

wordCount method's return value.\n\nRecommended: Compare the number to the

value returned by the wordCount method.\n\nNot recommended: Compare the number to

wordCount's return value.\n\nFor more information, see Grammatical treatment of code

elements.\n